The Influences of Advertising Spokesperson and Frequent Flyer Program on Advertising Effectiveness — an Example of China Airlines' Print Advertisement
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === Hiring “advertising spokespersons” is a frequently adopted model in the advertising world, because of its effectiveness in achieving results through demonstrations and recommendations by the spokespersons to display the proposed selling points, or funct...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42734517380385850897 |