A Study of Influencing Factors on Facebook Users’ Loyalty

碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 98 === According to the statistics on the CheckFacebook.com (2010),Facebook has more than six million members in Taiwan. Although social networking sites are so popular in Taiwan, there are few studies based on theory to explore the factors which will affect the u...

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Bibliographic Details
Main Authors: Shih-Syuan Guo, 郭士玄
Other Authors: Che-chen Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/64377617917870728454