A Study on the Marketing Strategies of the Musical Performing Art Industry in Taiwan

碩士 === 國立中正大學 === 高階主管碩士在職專班 === 98 === Abstract Several advantages, shown in Taiwan’s musical performing art industry, include the free and diversified culture environment and great creative power, multiple culture. But the industry also faces bottleneck comes from the sales extension. The lack of...

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Bibliographic Details
Main Authors: Shan-ching Huang, 黃善慶
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/83651991407289106847