Promotion Paradox on Willingness-to-Pay
碩士 === 國立中正大學 === 行銷管理研究所 === 98 === Most of researches suggest that sales promotion have positive effect, and many companies spend a lot of budget in sales promotion to enhance sales revenue. Previous studies have showed that sales promotion could increase value of the product, therefore, it genera...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48040924272392207533 |