How Brand Experience Affects the Consumer Behavior of Mobile Phone?
碩士 === 國立中正大學 === 企業管理所 === 98 === With the experience economy era, strategy which focuses on product’s functions or services can no longer satisfy customer. Knowing customers how to experience a Brand is a key strategy to develop in the market. We adopted Schmitt’s (2009) brand experience items whi...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01902173306423695196 |