The Effect of Incomplete Information on the Compromise Effect
碩士 === 國立中正大學 === 企業管理所 === 98 === Most research of the compromise effect focuses on making decision with complete information, but in the most situation, consumer have no enough information when they make choices. Hence, the purpose of the research is to explore the compromise effect with incomplet...
Main Authors: | Tsu-an Chou, 周祖安 |
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Other Authors: | Shih-Chieh Chuang |
Format: | Others |
Language: | en_US |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/83614468499071286577 |
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