The Effect of Incomplete Information on the Compromise Effect

碩士 === 國立中正大學 === 企業管理所 === 98 === Most research of the compromise effect focuses on making decision with complete information, but in the most situation, consumer have no enough information when they make choices. Hence, the purpose of the research is to explore the compromise effect with incomplet...

Full description

Bibliographic Details
Main Authors: Tsu-an Chou, 周祖安
Other Authors: Shih-Chieh Chuang
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/83614468499071286577