Exploring the Effect of the Cues of Online-advertising on Online-shopping Behavior Based on ELM
碩士 === 國立勤益科技大學 === 企業管理系 === 98 === With online shops (e-stores) popping up at a rapid rate in the 21st century, brick-and-mortar stores (physical stores) are no longer the only outlet that attracts consumer spending. The purpose of this study based on the Elaboration Likelihood Model (MLE) is main...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75375230673089020015 |