A study of trust and risk perception on second hand trading in virtual community
碩士 === 元智大學 === 資訊社會學研究所 === 97 === There is lack of research on explaining why the trade action of second-hand forum are still active, even they lack of safety system and under the highly information asymmetry condition. The study employs Lewicki and Bunker’s trust theory, and coordinates with the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56707974312686482968 |