The Effect of Consumer’s Product-Involvement and Perceived-Riskon Purchase Intention by states of favor with Retail Formats
碩士 === 元智大學 === 管理研究所 === 97 === The survey released by a market research organization, E-ICP, shows that in 2007, the market scale of hair-rinse products in Taiwan values about 8.5 to 9.2 billion NT dollars. However, only a scarce number of academic papers researched on topics related to hair-rinse...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80563009289110136956 |