Consumer Need for Authenticity: Conceptualization and Scale Development
博士 === 元智大學 === 管理研究所 === 97 === Consumers who are willing to spend more money or time to acquire ‘real products’, authentic products, to satisfy their needs for authenticity (NFA) are on the increase in both foreign and domestic markets. Many Marketers take advantage of this consumption trend to at...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74393401469261287768 |