The Implementation and Application of Electronic Discount CouponsAn Example the Virtual Channeling Industry in Taiwan

碩士 === 元智大學 === 資訊管理學系 === 97 ===  With the negative turn in the highly competitive economy, business enterprises have started using the television, the Internet, catalogs and mobile phones as virtual means of reaching the large consumer market; everyone is doing all they can in terms of utilizing a...

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Bibliographic Details
Main Authors: Hao-Bo Cao, 曹皓柏
Other Authors: 盧以詮
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/85982120112736105874