What forms the migrating pattern for innovation adoption?The case of diffusion on next-generationmobile data services in Taiwan
碩士 === 元智大學 === 國際企業學系 === 97 === Different from previous literatures, a reverse sequence was used to discuss customers'' switching behavior in terms of mobile generational services. This reflected the post-adoption of previous-generation services to pre-adoption of next-generation service...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/76005133473274456812 |