Measuring Online Keyword Advertising Placement Effects: Individual and Executional Factors as Moderators
碩士 === 元智大學 === 國際企業學系 === 97 === Online keyword advertising is highly visible on the Internet. This kind of advertisement put emphasis on the relevance of advertisement to webpage content for consumer viewing. Web viewers tend to ignore online keyword ads if they notice the content of webpage with...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97363046752085080571 |