A Study of Consumer Resellers’ Pre-resale Behavior for Online Planned Resale from a Mental Accounting Perspective
碩士 === 元智大學 === 國際企業學系 === 97 === C2C online auctions with the powerful influence have irrespective of great contributions to people’s lives, consumers enjoy the benefit and convenience online auctions have brought. Participants in online auctions have been evolving where they behave as buyers simul...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/28086095957498997050 |