Empirical study on advertising expenses
碩士 === 元智大學 === 財務金融學系 === 97 === The first part of this paper documented the abnormal return of changing advertising expenses announcements. We found no significant evidence about the abnormal return of changing advertising expenses announcements, but we found that when firm announces to increase t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63052565976266421616 |