EFFECTS OF RELATIONSHIP MARKETING AND RELATUONSHIP STRENGTH TO PHYSICIAN’S PRECRIPTION DECISION PROCESS

碩士 === 元智大學 === 管理碩士在職專班 === 97 === EFFECTS OF RELATIONSHIP MARKETING AND RELATUONSHIP STRENGTH TO PHYSICIAN’S PRECRIPTION DECISION PROCESS Student:Cheng-Yuan Chang Advisors:Dr. Hong-Hung Lee Submitted to Graduate School of Management Yuan-Ze University ABSTRACT After the Nationa...

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Bibliographic Details
Main Authors: Cheng-Yuan Chang, 張承元
Other Authors: 李弘暉
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/64183418813654527116