The influence of hi-tech term on consumer advertising skepticism, advertising attitude and purchase intention-The example of nanometer
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === Many innovative technologies are used in variety of industries and products. One of the most widely used is nanotechnology. Nanometer is widely used in the various products since SARS occurred in Taiwan in 2003. When products use the nanometer term in the cont...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93178017959182968635 |