A Study on the Influencing Factors of Private Brand Strategies

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === Most of Hypersuper markets in Taiwan originate from Europe and United States; therefore, many of the private brand strategies from the foreign hypersuper markets are followed for the differentiation strategies in Taiwan. However, compared to the hypersuper mar...

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Bibliographic Details
Main Authors: Ling-chu Chen, 陳玲珠
Other Authors: Cheng Hsui Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/77752680475821740220