Research of comparison between different e-channel model and customer relationship commitment
碩士 === 雲林科技大學 === 企業管理系碩士班 === 97 === According to research, retaining customers is easier than developing new customers, and the cost of developing customers is usually double of retaining old customers. Besides, reducing 1/2 customer defection ratio can generate double profit. Therefore, it is ver...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30467466617698677309 |