A Study on Cellular Phone Brands’ Strategic Positioning – the Comparison of Customers’ Dynamic Points of View

碩士 === 育達商業技術學院 === 企業管理所 === 97 === With 3C products and Internet communications technology rapid development, people use mobile phones to change the requirements of novelty. At the same time, enterprises face the increasingly fierce competitive environment in recent years and so need to have a cle...

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Bibliographic Details
Main Authors: Wei–Yi Chen, 陳薇沂
Other Authors: Pei–Chih Ho
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/03225695415563763704