The Evolution Process of TFT-LCD Industry Management Strategy – From the Viewpoint of OEM and OBM

碩士 === 萬能科技大學 === 經營管理研究所 === 97 === The thesis presented before you is based on case studies of how domestic manufacturers of TFT-LCD built their branding along with the evolution of OEM business strategies, which specifically were focused on the manufacturing of "AUO" and "CPT"...

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Bibliographic Details
Main Authors: Hsin-Da Lo, 羅新達
Other Authors: Rong-Tsu Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/32429509580710671414