The Study of the Impact of Internet Marketing Strategy on Customer Value

碩士 === 萬能科技大學 === 經營管理研究所 === 97 === Online shopping has become popular to people. Today's consumers can use Internet to go shopping online and receive their products at home. Many companies have noticed such opportunities and have started to set up their homepages. It can provide other shoppin...

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Bibliographic Details
Main Authors: Meng-Chen Lin, 林孟蓁
Other Authors: Ya-Ping Chiu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/67711134077669039853