Key Factors and Behavior Model of Customer Decision-Making in the Cram School Education Industry：A case study in Yun-Lin District , Taiwan
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === The thesis is aimed to explore the purchasing motives and evaluating criteria of cram school’s customers in Yun-Lin area, Taiwan. Some important results, processed by experts’ interviewing, questionnaires surveying and statistical analysis, are given for re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36536064441475362125 |