Research on the Influence of Consumers Life Style on Consumption Behaviors of Sport and Casual Wears in Tainan Area

碩士 === 台南科技大學 === 生活應用科學研究所 === 97 === In recent years, analysis of life style applied in marketing strategy research has been very common, Because life style deeply influences purchasing behaviour of the consumers, included” how”,” when”,” where”,” what to buy” and “with whom”. Furthermore, it will...

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Bibliographic Details
Main Authors: Shu-Ya Huang, 黃琡雅
Other Authors: Ning-Yuean Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/47897873467736356298