The Mediating Effect of E-Coupon Proneness on Consumers' Usage Intentions of E-Coupons
碩士 === 大同大學 === 事業經營學系(所) === 97 === The development of information technology makes the usage of Internet become popular and then springs up the online stores and changes the consumers’ consumption habit. For this reason, coupons are gradually changing from traditional coupons to e-coupons. The dev...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43790617967858333464 |