THE IMPACTS OF ASSORTMENT AND FIT ON CONSUMER CHOICE—WITH DECISION FOCUS AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 97 === Assortment has many styles to display to enhanced consumer’s purchasing intention. But not all the assortments can made the positive effect. Consequently, the interrelation among assortments is very important. The purpose of this research is to examine the effect...
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| Format: | Others |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85381230923064815577 |