THE IMPACTS OF ASSORTMENT, COUNTRY OF MANUFACTURE AND REFERENCE PRICE ON PURCHASING INTENTION—PRODUCT CATEGROY AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 97 === As as result of globalization and rofessional service, consumers face variety of products. However, increasing the size of the choice set can also have adverse consequences on choice, because it increases the demand on individuals’ cognitive resources. The Countr...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64205320473125418656 |