The Study of Buyer Behavior－A Retailer of Pharmaceutical as Example
碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 97 === In this study, we use A point of view from drug retailers and try to explore how brand equity, perceived value, relationship quality and perceived risk affect their loyalty in the process of purchasing or consigning for sale from pharmaceutical distributor,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10763748096132287982 |