Marketing Strategies of Taipei Private Junior High Schools and Affected Factors of Parent’s School Selection

碩士 === 淡江大學 === 教育政策與領導研究所碩士班 === 97 === The purpose of this study was to investigate the marketing strategies used by private junior high schools in Taipei City and the factors which affected parent’s school selection. A semi-structured interview was used to collect needed data. This study selected...

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Bibliographic Details
Main Authors: Yi-Ching Huang, 黃依晴
Other Authors: Kirby C. Yung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/27727931732856430689