A Study of Applying Business Intelligence Systems to support Mutual Funds Marketing Decision-making

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Recent dramatic decline in financial markets has created investor panic and pessimistic view on investment markets, which has further impact the declining mutual fund business. Though economic cycle is inevitable in modern economy, it is crucial for busin...

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Bibliographic Details
Main Authors: Yu-Ping Lan, 藍玉萍
Other Authors: Jiin-Po Wu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/48499000648533227386