The Role of Product Aesthetic Attributes in Consumer Purchase Decision—The Example of Netbooks in Taiwan’s Market
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === At the present time, product aesthetic attributes play an indispensible role in consumer purchase decision which is usually affected by traditionally functional demands before. Consumers’ choosing a product is not just for physical demand anymore but for psy...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/58151525691434388463 |