A Study on Brand Licensing in the Chain-Store Franchise System
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 97 === As liberalization and globalization prevail in the international economics, this trend of movement poses challenges to the traditional businesses or how businesses were used to be managed in the traditional way. Nowadays the businesses are moving toward t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03702012920163130952 |