The Impact of Service Quality and Relationship Marketing on Customer Satisfaction- the Case of T Bank in Wealth Management

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 97 === Today financial market is full of more and more violent competition. The exist of wealth management banking is just because to maintaining customer, providing customize service to help bank to create profit. But how can we know that the customer is s...

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Bibliographic Details
Main Authors: Yu-Ching Pai, 白砡菁
Other Authors: Chiang-Feng LIN
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/42668407902775439917