The Analysis of Strategy Formulation for Financial Holding Company—A Case of C Company Market Entry Strategy

碩士 === 淡江大學 === 國際商學碩士在職專班 === 97 === As a business starts to be globalized, it has to make a decision of choosing a new market to target. In the process of globalization, financial business in Taiwan faces an important issue of how to choose a proper strategy to penetrate into a new market. Whether...

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Bibliographic Details
Main Authors: Tzu-Hsuan Ou, 歐子玄
Other Authors: Jyh-Horng Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/69920807460100700782