Research on Marketing Model for Selling Insurance Product through the Media of TV Commercial

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 97 === In recent years, the trend of selling insurance product on TV has been developed in Korea. At the same time, the new business model that delivering insurance information directly to consumers by means of TV commercial and then dealing with the consumer throu...

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Bibliographic Details
Main Authors: Chun-Huai Chao, 趙君淮
Other Authors: Ray Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/77721539534440369050