An Analysis of the Effects of Personality Traits and Life Style on Consumer Purchase Decisions for Life Insurance
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 97 === The purpose of this study is to confer consumer point of view analyses both individual external behavior manner of life style and individual intrinsic perspective of personality traits would affect their decisions as they purchase life insurance or not. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78719137002049256389 |