Co-Branding Value: A Method of Estimating the Value of Strategic Brand Alliances
碩士 === 淡江大學 === 企業管理學系碩士班 === 97 === In recent years, many global corporations have put much emphasis on brand power. Therefore, it’s one of the important goals for enterprises to think about how to enhance brand value for improving competitive advantages in such a competitive business market. Brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55634322357042500377 |