Rethinking of the merge phenomenon and the commercialization of Web 2.0—Google merges YouTube as the case study

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 97 ===   Under the development of globalization and digitalization, it reveals not only the advent of the new age of Web 2.0 but that the content provider whose role and denotation have changed. Nevertheless, under the circumstance where the society and the media have b...

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Bibliographic Details
Main Authors: Wang-Jing Lin, 林婉菁
Other Authors: Chuan-Yang Xu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/30272038464214892882