A Study on Channel Strategy, Channel Conflict, Channel trust and Channel Performance – An Empirical Investigation of the Automobile Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === In this society, all marketing activities need to channel system, and they conclude, distributor, wholesaler, dealer, retailer…, they transmit products and service to the consumers by the efficient way Along with the development of information technology, s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5w8s8 |