A Study on Relationship Quality,Brand Trust, Customers’ Expectation and Customer Retention－An Empirical Investigation of the Cosmetic Counter
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Firms are recognizing the value of establishing close relationships with their customers as a means of retaining existing customers. Although relationship quality is recognized as a central construct in the relationship marketing literature, current models...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nrbdfn |