The Influence of Information on Persuasion—The Mediation Effect of Message Trust
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === As the interactions between consumers are rising on the Internet, more and more consumers make their purchase decisions depending on the online word-of –mouth, and, the influences of the advertisements from the industries are lowering gradually. Thus, the o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k8qyqk |