A Study on Marketing Strategy of Analog IC Industries

• Main Authors: Chun-Ming Chen, 陳俊銘
• Other Authors: 陳凱瀛
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/4xr9ng

碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 97 === This study is to analyze how a marketing strategy of the fabless Analog IC design house to influent customers’ purchasing decision. Data comes from the outcomes of questionnaires and statistical analysis. We also try to set priority of sales/marketing strategies as the reference to Analog design houses while the are allocating resources by different data calculations and research viewpoints. Another, over the questionnaires to customers of “ F ” company. We analyze and know his customers’satisfication level about sales / marketing operations. Also we provide solutions to be advance. The orders of marketing resources allocation in this study is also valuable for company to improve overall customers’ satisfaction. The conclusion of this study & related data would be valuable to (1) contuned topic study (2) Business operation of Analog IC industry (3) marketing strategy adaption.