A Study on Marketing Strategy of Analog IC Industries

碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 97 === This study is to analyze how a marketing strategy of the fabless Analog IC design house to influent customers’ purchasing decision. Data comes from the outcomes of questionnaires and statistical analysis. We also try to set priority of sales/marketing str...

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Bibliographic Details
Main Authors: Chun-Ming Chen, 陳俊銘
Other Authors: 陳凱瀛
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/4xr9ng