A Study on the Effects of Blog’s Experience on Purchasing Intention

• Main Authors: Su i chieh, 蘇怡潔
• Other Authors: 丁冰和
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/09354885595706031239

碩士 === 東海大學 === 餐旅管理學系 === 98 === The development and progress of internet technology has changed the ways of human communication, and those ways have also become the main source of interpersonal communication and information. In recent years, food has stepped into our lives and become an important part of our life. Various dining experiences and food recorded by photos and shared on the blogs becomes a common way to connect with new friends, which is not only to attract the attention of browser, but also reliability is significantly higher than the general internet information. More and more people use blog to share consumer experience, search for and transmit the related information. This study focus on browsers, publishers or respondent oriented food blog. We discuss the influence of consumers’ purchase intention toward information system quality and experience of the content on the food blog to explore food blog’ development processes and future opportunities. This study use online questionnaires and received 98 effective ones back. The results show that information system quality has partly positive effect on user experience of sense, feeling, thinking, act and relating. Information system quality has positive effect on user’s attitude. The sense(visual) experience has positive effect on user’s attitude. User’s attitude has positive effect on purchase intention.