A Study on the Effects of Blog’s Experience on Purchasing Intention

碩士 === 東海大學 === 餐旅管理學系 === 98 === The development and progress of internet technology has changed the ways of human communication, and those ways have also become the main source of interpersonal communication and information. In recent years, food has stepped into our lives and become an important...

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Bibliographic Details
Main Authors: Su i chieh, 蘇怡潔
Other Authors: 丁冰和
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/09354885595706031239