The Empirical Research of Relationship Value, Relationship Quality and Loyalty Stage
碩士 === 東海大學 === 國際貿易學系 === 97 === This study bases on Oliver’s (1999) four-stage loyalty model as the main shaft to discuss three main issues as follows: First, this study examines loyalty at different stages in the insurance industry. Second, this study considers relationship value and relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43894059592181796931 |