A Study of Relationships amoung Brand associations,Brand reaction and Brand resonance
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === As the changes in marketing environment,the focus of marketing research transfer into brand equity strategy . Keller & Lehmann(2003) proposed brand value chain which deem brand strategy of business must be based on customer,for the reason business may obtain...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49602446845447050423 |