Brand relationship quality:Inter-indepedent or inter-depedent dimensions?
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === In the past several decades, the trend of marketing had transferred from transaction orientation to relationship orientation. Besides, the companies in mature market usually use the price competition to keep customers. But reducing price is unlikely to keep custo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74560893346261665356 |