The Studies on Planning New Service Style for Entity Chain Bookstores－The Eslite Bookstore as An Example
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === Entity bookstore in recent years gradually transit services to provide more diversified services to attract customers. And Eslite bookstore is the pioneer of entity bookstores, not only the combination of bookstores and department stores operations, to distinguis...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47786235494185451201 |